The “Accidental” 6-Figure Entrepreneur Phenomenon

Written by Justine Beauregard, Sales Strategist + Coach

A phrase I hear often is, “I’m great at building rapport…”

…often followed by, “So it’s frustrating that my sales aren’t where I want them to be!”

This happens a lot (it happened to me!). We work our way to that $100,000 revenue mark but feel like we don’t know exactly how we got there.

So yes, you may have gotten this far by being a ‘natural’ salesperson or a genuinely hard worker, but without a repeatable process to back it up, it’s easy to get stuck there.

This has been especially true for me as someone with those traits who also has chronic health conditions, autoimmune diseases, and is neurodivergent.

I call it the “Accidental 6-Figure Entrepreneur” phenomenon—a smart, driven woman who’s built a 6-figure business but doesn’t have a clear way to replicate her success.

In this article, you’ll learn why this happens, why it’s a challenge for so many entrepreneurs (especially those of us who are naturally gifted and caring), and how you can turn your seemingly “accidental” success into intentional, repeatable growth for the long term.

How We Create Our First 6-Figures

For so many of us, making that first $100,000 often comes down to being relatable, easy to talk to, and great at building connections. If you weren’t good at this to start, you likely became good at it because of your chronic health conditions. I sure did.

Learning how to advocate for myself, getting clear on how I communicate with others about how I feel, and being able to bypass administration to get the care I deserve all made me a wonderful saleswoman!

These are powerful qualities, but they’re also limiting if they’re the only reason you’re able to close sales.

Here’s why: Building rapport is a skill, not a strategy.

Without a clear path from rapport to conversion, you’re likely having fantastic conversations, but not necessarily ones that close consistent deals. That’s why you’re only closing 20-25% of sales on average instead of 75-80% of sales.

If you find yourself asking, “Why can’t I repeat this?” or “Why does growth feel so slow now?” it’s likely because your sales process isn’t repeatable (or you don’t have a documented sales process yet).

You’re relying on rapport alone, rather than a structured, step-by-step approach that’s designed to grow with you.

Why “Accidental” Growth Inevitably Stalls Out

While rapport-building is the first step in 99% of sales conversations, it’s not enough on its own to create predictable, repeatable revenue when selling.

It’s like a symphony of skills. You’re playing the violin, and while strings may often carry a symphony, you still need woodwinds, brass, percussion, and keyboards to round out the piece and make it feel complete.

Without these other elements, your music falls flat. It’s not interesting enough to hold the attention of those who aren’t obsessive about the strings on their own.

Lovers of strings on their own exist, but they’re the minority. The masses prefer to hear all sections of the orchestra play together.

When you’re focused only on rapport, here’s what happens:

1. Inconsistent Sales Calls. Every sales conversation you have is different. Some calls convert, others don’t. Some techniques work, others fall flat. Some leads are qualified, others aren’t. There’s no clear, repeatable strategy.
   
2. Longer Sales Cycles. When each sale relies on your natural charm or charisma, how long it will take you to close is unpredictable. You may have one sale that closes on your first meeting and another that takes 9 months to close.
   
3. Sales Confidence Plummets. When your success feels accidental, it’s natural to feel like every sale is “luck.” This leads to worry, panic, and fear that makes you question your own talents, abilities, and even the merit of your offers (none of which are actually a problem).

To move from accidental to intentional, repeatable success, you need a clear sales process that aligns your natural skills with a structured path to sales conversions.

The Role of The Repeatable Sales Process

A repeatable sales process takes the highest collection of actions you take that work and puts them into a framework you can optimize.

It’s similar to how we take medications or have practices we do regularly to manage our symptoms and care for ourselves.

For instance, when I look at my sales process document it’s easy to see what I do for lead generation, active selling, and ongoing nurturing. Whenever I notice my sales start to dip, I can pinpoint exactly where I need to focus to get them back up.

This leads to quicker changes and faster results, such as:

1. Higher Sales Conversions. A repeatable sales process includes who you need to meet, where you’re likely to meet them, exactly what to say when you meet them, how to quickly qualify them, and ways you can successfully move them to a sales conversation that ends in a “yes.” So, even if your rapport-building is “off” that day, you can close the sale.
2. More Predictable Revenue. When you know who to meet, where to meet them, what to say to them, how to move them to a sales conversation, and how to close that sale, your income is easy to replicate.
   
   It’s like a checklist. You always know how to create more income and how long it will take, based on your average sales cycle (mine is currently 15.2 days).
3. Lower Sales Anxiety. You’re not guessing with a good sales process, which means nothing feels like an accident. Each element of your process has a clear and proven framework behind it, which boosts your confidence significantly.

Less anxiety creates less desperation and “pushiness” when selling, too.

Moving from Accidental to Intentional Success

I like to create repeatable sales processes from what already works.

I also appreciate the ease of a good framework that will give me a foundation to build on (it’s why I give my clients a sales process generator tool so they can create an ideal repeatable sales process in under 5 minutes).

If you don’t have (a) clarity on your current best process or (b) a sales process generator tool, here are some steps you can take to design your repeatable sales process and escape the curse of the “accidental” 6-figure entrepreneur:

• Review Past Successes. Make a list of every sale you closed in the past 90 days and write down everything they have in common.
  
  Maybe you discover you met most of your customers on social media (even if it was on different platforms). Maybe you notice they tend to have ADHD (this was the case with me). Maybe there’s a specific challenge they all shared. Look for what’s similar or shared among the majority of them.
  
• Run The Numbers. Calculate your most basic sales metrics over these 90 days, like sales cycle length and close rates, to get your sales baseline.
  
  This allows you to cater your sales process to what works now and optimize it for what you want it to be in the future. For instance, you may notice your average sales cycle is 22.4 days. So, you design your process to be 22.4 days, adding one change to see if you can get it down to 20 days.
  
• Build Your Checklist. Review what steps you take, how far apart, and in what order, including any scripts you know lead to sales.
  
  For example, you may notice that when you bring up a specific topic while building rapport, you can instantly qualify someone as an ideal customer. Or, perhaps, your close rate is higher when you schedule a follow-up call at the end of your initial sales conversation versus when you do it over email.

From here, you’ll have a clearer idea of what works so you can more accurately predict your success moving forward.

Try this method out, and see your sales soar!

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